Real Reason Why Roman Reigns is WWE’s Top Merchandise Seller Revealed
Recently, it was reported on WrestlingRumors that Roman Reigns had surpassed John Cena as WWE’s top merchandise seller. On paper, that’s a good thing. A lot of fans and analysts question how Cena’s sales are still so high despite barely being on WWE TV.
Others have blamed Roman’s complex dynamic with the WWE Universe as the reason why he hasn’t surpassed Cena until now. However, DirtySheets has revealed the details behind WWE’s merchandise sales and why Roman Reigns is considered the top seller.
Related: WWE Officials Blame Jinder Mahal For Lackluster Roman Reigns Feud
According to the report, “The Big Dog’s” individual merchandise sales are not strong at all. By item, Roman’s merchandise sales have been disappointing, but his numbers are so high because of the number of items being sold. A top wrestler like Seth Rollins has two shirts and maybe a few small items during a WWE event. Roman Reigns can have as many as ten or more items available for purchase during a WWE live event.
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