The Titus Brand bandwagon (Brandwagon?) is coming this way, and I am here to say that I will be climbing aboard. The man used to be a reason to reach for the fast-forward button. Now he’s one of the more entertaining members of the roster. It took a while, but Titus O’Neil has found his niche on the roster. But why is the Titus Brand now a big deal? Allow me to explain.

Titus O’Neil Has Always Been Capable on the Mic

After Titus cut that dreadful promo on Raw after Summerslam (you know the one I’m talking about), everyone said he was hot garbage on the microphone. That’s simply not true. When he would work commentary, many praised him for his wit and good speaking ability. He sounded very natural. Barring the return of the Dudleys where he spent a good amount of time yelling incoherently, he was good.

Batista himself has said Titus would make a very good public speaker. I do think Titus is a good speaker. However, he’s better off staying away from those dead-serious promos. The reason the “I want Darren” promo sucked is because you could tell Titus was out of his element. When you watch him trying to earn a spot in the New Day or pushing his Titus Brand, he’s clearly more comfortable and more natural sounding. You have to play to a superstar’s strengths. You wouldn’t make Stone Cold cut a John Cena promo. Roman Reigns should avoid talking like Santino Marella. Bayley should avoid talking at all (I jest).

Now that Titus is having his strengths played to, he’s clearly better off. You can tell that he’s having fun. Dancing with the New Day, stealing Enzo Amore’s intro for himself, and all that jazz.

The Titus Brand Is Hilarious

Of course, humor is subjective, but many people, myself included, enjoy Titus’ segments on Raw. Ever since he moved away from Darren Young and began holding press conferences with Tom Phillips, he’s been a good bit of harmless fun. The “Tussle in Texas” was a particularly entertaining bout. It was hyped up as a legit fight, complete with a tale of the tape. 1 minute later, Titus is pinned after eating a World’s Strongest Slam from Mark Henry.

The addition of Apollo Crews to the Titus Brand will make for an even more interesting dynamic. Clearly Crews isn’t 100 percent on-board with the Brand. Still, he goes along with whatever wacky adventure Titus drags him to. Although O’Neil is very clearly a heel (a heel who just called the state of New Jersey “poor ass”), Crews is not entirely bad just yet. Titus receives all the heat, all while allowing Crews to slowly develop a character.

People have compared the two to LaVar and Lonzo Ball. To those who don’t know, Lonzo Ball is a Drake lookalike who many expect will be drafted in the next NBA Draft. LaVar is his loudmouth father who gets into all sorts of trouble. The comparison is there, and it works. Lonzo just wants to chill and play basketball, but LaVar keeps running his mouth and hyping him up as the Second Coming of Jesus. Same with O’Neil and Crews. Apollo just wants to wrestle and have fun, while Titus spews a whole lot of nonsense.