Stephanie McMahon On Her Role & How Much Of WWE’s Audience Is Women

Photo: WWE

During a recent television appearance on ITV’s Lorraine, Stephanie McMahon talked about a number of issues relating to WWE and their female demographic. She revealed that 40% of WWE’s audience is made up of women and more than 40% of the families who come to WWE shows bring their children. This explains WWE’s recent marketing strategy with gearing merchandise towards women and girls (especially the dolls based on the WWE Women’s Divisions). There are even rumors now of adding Women’s Tag Team Titles to the promotion as well as talk of someday having an Royal Rumble match for the Women’s Division.

Stephanie also revealed how her being “the boss” empowers the women in the company (at least in her mind).

“I am the boss. Well, my character is the boss. I use my power at any given chance. And women are a force to be reckoned with! There is now a women’s only tournament, which is part of this whole women’s revolution, where women have gone from lesser roles to becoming the main events at shows. They have taken the world by storm. Women are forces of nature that have been stealing the show – as women often do!”

You can watch the rest of Stephanie’s interview below.

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